Fairtrade – A great idea


Fairtrade
has experienced impressive growth. In the last four years global sales have more than tripled and hundreds more producer organizations have become certified.

Over the last 20 years Fairtrade sales of Fairtrade certified products have increased phenomenally. Marginalized farming communities throughout the developing world now benefit from fairer terms of trade.

Through growing consumer support, Fairtrade has now achieved significant market share in many product categories in the 70 countries where Fairtrade products are sold. In some national markets Fairtrade accounts for between 20-50% of market share in certain products.

More than 1.2 million producers and workers in 58 developing countries now benefit from global Fairtrade sales.

What is Fairtrade?
Fair Trade is a strategy for poverty alleviation. By fairer trade relations the situation shall be improved for the disadvantaged producer families in Africa, Asia and South America, to strength the domestic economy and to degrade long-term unfair economic structures.

Fairtrade is an alternative approach to conventional trade and is based on a partnership between producers and consumers. Fairtrade offers producers a better deal and improved terms of trade. This allows them the opportunity to improve their lives and plan for their future. Fairtrade offers consumers a powerful way to reduce poverty through their every day shopping.

When a product carries the FAIRTRADE Mark it means the producers and traders have met Fairtrade standards. The standards are designed to address the imbalance of power in trading relationships, unstable markets and the injustices of conventional trade.


Look out for the Fairtrade logo  

Links:
Fairtrade International
Transfair (German)

Video:

Image credits:  www.fairtrade.netwww.transfair.org

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