Indonesian Rainforest. Consumer power – works!

If you search for Sumatra on Google Maps, you can find them quickly. Huge Palm Oil plantages. One of our most precious forests on earth and its inhabitants are highly in danger.

The orang-utan is one of our closest relatives – intelligent, impressive, – and soon to be extinct. How can it be that a species which is genetically 98% equal to humans, does not even have 1% of human rights?

Early in 2010, Greenpeace launched a campaign to persuade Nestlé to commit to stop using products that come from rainforest destruction.

CONSUMER POWER – or people power – works!
Hundreds of thousands of supporters took up the call, emailing Nestlé, calling them and spreading the word to their friends on Facebook, Twitter and other social networks. The result? Nestlé quickly promised to identify and exclude companies from its supply chain that owned or managed ‘high risk plantations or farms linked to deforestation’.

Nestlé’s announcement sends a strong message to the palm oil and paper industry that rainforest destruction is not an acceptable practice in today’s global marketplace.

Also McDonald’s, Burger King, Kraft, Unilever and other corporate giants have all cancelled vast contracts with notorious rainforest destroying suppliers in recent years, after their potential customers made themselves heard.

Greenpeace will be watching Nestlé closely to make sure it sticks to its word and puts them into action fast. They will also continue to investigate and expose unscrupulous palm oil and paper companies that destroy rainforests and to pressure the Indonesian government to act.

More information:


You should see this video to understand the level of destruction of Indonesia’s carbon-rich rainforests and peatlands:

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